The business world is full of advice on effective advertising. You've probably heard just about all of it. There are a huge number of tips, tricks and strategies. As you filter through all of this information there are a couple key points to keep in mind.
First, the real work of direct mail starts once your piece has been delivered. It's not enough to get the mail piece printed, the mailing list purchased and the piece delivered. After delivery is when the fight begins. Your mail piece has to compete against all of the other mail received that day. Your mail piece has to stand out to get noticed.
Having a winning message, well structured text, and sharp graphics will all help to get your mail piece read. But what then?
That brings us to the second point. Your message must continue to stand out. One exposure to your product or service usually isn't enough to turning browsers in buyers.
Repeat exposure, however, will bring increased business. That's why you must ensure that your message is seen multiple times. Your have to make sure that your marketing dollars translate into business.
Perhaps the most cost effective direct mail piece that gets noticed when it arrives and that will stay around after the rest of the 'junk mail' is thrown away, is a magnet mailer.
Magnets end up on the fridge. Postcards end up in the garbage. Your magnet will be promoting your business everyday, all day, for years to come.
What other direct mail piece can offer you such long term exposure?
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