Tuesday, April 8, 2008

Advanced Direct Mail Technique



Perhaps the most important advantage, of the many, that magnet mailers offer over traditional direct mail, is repeat exposure. The fact that your magnet will be seen multiple times, per day, rather than just once makes magnet mailers cost-effective and efficient.

What are other advantages to magnet mailers? Magnet mailers take advantage of some of the most practical advice in regards to effective direct mail: stand out from the huge amount of junk mail that fills mailboxes every day. 

Having a colorful, eye-catching design can help. Using an uncommon size, shape or weight can help as well. But no matter how beautiful your postcard is, it will probably only get seen once. If that leads to a sale, wonderful. But most likely your client will not be ready to buy when they are looking through the mail after a long day at work. The postcard will probably get thrown away and unfortunately forgotten. But what if there was a way to keep your message in front of your client, long-term, so that when they are ready to buy, your contact info will be ready and waiting? That is exactly what postcard magnet mailers do.

Marketers need to ask themselves an important questions in regards to the potential of a magnet mailer: "When was the last time I received a magnet in the mail?" Perhaps, never, which is why now is a perfect opportunity to capitalize on the power of a new product in the market.

If you have received a magnet mailer in the past, do you remember receiving it. Sure, it's not everyday you receive a magnet in the mail. Do you still have the magnet on your fridge? Or course. You can learn more about this powerful product at postcardmagnet.com

Postcardmagnet.com is determined to take your marketing budget further. You can request a free sample or obtain more information at their website or call 801-636-5375

Postcard Magnets

Your business can't grow without sales, and sales come from marketing. It's an essential process in any business. 

In order to make sure your pipeline of future clients remains full you have to continually be searching for new clients. Direct mail is a tried and proven method of bringing in new leads. Among all the direct mail options available, postcard magnet mailers has proven to be one of the most effective strategies.

Direct mail can be cost-effective and has the power to get in front of your target audience at a relatively low cost. However, if your direct mail is nothing more than junk mail it will quickly turn into a waste of money as your mail piece ends up in the garbage can.

How can you make you message stand out from the other mail of the day? How can you get your message seen by your clients more than once? 

Postcard magnet mailers help you distinguish your message from the competition. The postcards are sleek, full color and heavy weight. But the real power of the piece is the magnet. 

Unlike just a regular paper postcard, the magnets are sure to get noticed. Why? Because it's the only magnet they have received in the mail. that magnet will go right on the fridge, a place where it will be seen day in and day out for years to come. 

You just can't beat the marketing power of a postcard magnet. A magnet is useful and cost-effective. In face, the Direct Marketing Association reports that a postcard with a magnet attached is ready at least 51.9% more often than a traditional postcard.

Postcardmagnet.com is an industry leading provider of magnet mailers, offering excellent quality and service.  

Postcardmagnet.com offers free samples on their website.

Friday, April 4, 2008

Effective Mailers


Designing effective mailers can be more difficult that it seems. It can require a lot of time, energy and research to design a powerful and business generating mailer.

Consider your marketing from the point of view of the recipient. We all get a large amount of junk mail. We all know what we do with junk mail - throw it away, after giving it only a quick review. In most cases, an advertiser only has a few seconds to make their point before the mailer gets thrown away.

For that reason, shorter messages are always more effective. Get to the point. Choose a design format that focuses on your primary message. 

Another great way to increase the effectiveness of your mailer is to increase the time clients spend looking at your ad. Perhaps the easiest and most powerful way to accomplish this is to send a magnet mailer. 

Magnet mailers provide extra mileage for your ad. They allow your message to be seen repeatedly since the magnet will stay in a visible area, such as on the kitchen fridge, for years.

Visit Postcardmagnet.com to get product details and request free samples of the product. Or call 801-636-5375 to talk with a live customer service rep.

Custom Business Card Magnets

Regardless of your business type or intended message, custom business card magnets are almost always classy and powerful way to get your message noticed and remembered by potential clients. In fact, after you give business card magnets a try you may find traditional business cards irrelevant. 

Let's take a look at the typical life of a business card after it's been given to a potential client or contact. They take and put it in their pocket or wallet. How long it stays there is hard to say. In the best case scenario, it may end up living in the wallet indefinitely, until it gets thrown away.

Or it may end up in a drawer or on a desk or worst of all, in a stack of other business cards. Visibility, minimal. Effective life span, pitiful. 

Magnets on the other hand, are still relatively rare. Give someone a magnet and they will notice, and even comment on it. They may even tell you right then where they are going to keep it. 

Your magnet will end up on the fridge or filing cabinet, and will maintain their prominent place for years to come. 

Your business card magnet will keep your message fresh in the minds of current and potential clients everyday for years to come. 

Postcardmagnet.com can help you learn more about power of magnetic advertising. Live customer service, free samples, and quality products. 

To learn more, and to request a free sample visit Postcardmagnet.com, e-mail sales@postcardmagnet.com or call 801-636-5375.


Advertising Refrigerator Magnets


Magnets are the ideal way to make your message stick, not only on the fridge, but also in the minds of your customers.

Magnets provide a service to potential clients. Magnets are kept and used to hang things up on the fridge or filing cabinet. Your message gets seen again and again with each use.

That exposure can go on for a long time, even years. Magnets are one thing that most people don't throw away.

Traditional postcards however usually end up going from the mailbox to the trash can. That's exactly what happens to 'junk mail'. The postcard that cost so much to design, print and mail, can end up in garbage without even a second glance. Your marketing dollars end up in the garbage along with your message.

Magnets aren't considering junk mail because of their relative novelty.  People like to receive something unexpected the mail. The other nice thing about magnets is that each home has a built in place to keep them; right on the fridge. 

Postcardmagnet.com understands the importance of effective advertising and being able to get the best response on marketing dollars spent. We believe that no business can afford to waste time or money on ineffective advertising. 

Advertising refrigerator magnets provide a guaranteed way get your message across, not just once, but time and time again. Your business card magnet will be displayed on the fridge, the highest traffic area in the home. 

That's a world away from a postcard trying to advertise from inside the garbage can. 

Request a free sample at Postcardmagnet.com or by phone at 801-636-5375.


Effective Direct Mail Advertising



The business world is full of advice on effective advertising. You've probably heard just about all of it. There are a huge number of tips, tricks and strategies. As you filter through all of this information there are a couple key points to keep in mind. 

First, the real work of direct mail starts once your piece has been delivered. It's not enough to get the mail piece printed, the mailing list purchased and the piece delivered. After delivery is when the fight begins. Your mail piece has to compete against all of the other mail received that day. Your mail piece has to stand out to get noticed

Having a winning message, well structured text, and sharp graphics will all help to get your mail piece read. But what then?

That brings us to the second point. Your message must continue to stand out. One exposure to your product or service usually isn't enough to turning browsers in buyers. 

Repeat exposure, however, will bring increased business. That's why you must ensure that your message is seen multiple times. Your have to make sure that your marketing dollars translate into business. 

Perhaps the most cost effective direct mail piece that gets noticed when it arrives and that will stay around after the rest of the 'junk mail' is thrown away, is a magnet mailer.

Magnets end up on the fridge. Postcards end up in the garbage. Your magnet will be promoting your business everyday, all day, for years to come. 

What other direct mail piece can offer you such long term exposure?



Wednesday, April 2, 2008

Magnet Mailers

The Direct Marketing Association reported that a postcard with a magnet attached is read at least 51.9% more often than a traditional postcard.

But magnet mailers don't only get read once, they get read over and over again. Magnets end up on the fridge or filing cabinet. Your message obtain an almost constance presence in front of your clients for years!

Sound too good to be true? When was the last time you threw away a magnet? Compare that to the last time you threw away a business card, or a flyer or a postcard? 

The conclusion is: Anything but a magnet, will just get thrown away.

Request a free sample of this product to see for yourself: www.postcardmagnet.com